Search Engine Strategy
Putting you on the map. Literally and Figuratively.
We can help you increase your online profile, target the appropriate audience, track your competitors, and polish your digital reputation, through travel sites, directories, and digital mapping tools like Trip Advisor and Google Maps. InsideOut Solutions has developed industry-leading techniques to put your inn or bed and breakfast on the map. Even literally. Google Maps, Images, Video, and blog search are increasingly important, in addition to organic web search results. We can help your potential guests find you before they know they're looking for you.
Our search engine strategies are based on web standards and guidelines from search engines like Google and Yahoo. Our assumption is that Google is bigger and smarter than us, so trying to fool Google is a losing game, in the long term. We rely on creating robust, standards-compliant websites with content that search engines and web users love. We also rely on industry-leading analytical tools to analyze your current visitors and target future potential visitors.
Which search engine placement package you need depends on the gap between your current revenue and your ideal revenue. The bigger the gap, or the quicker you want to close the gap, the more a comprehensive marketing strategy is required.
SEO Tracking
Includes:
- Keyword Analysis
- Monthly Ranking Report for your website on three major search engines
- Monthly Ranking Report on two of your competitors
Track the online visibility of your business. We help you pick the best possible phrases and terms to analyze your true web visibility based on how your potential customers actually use the web. The Monthly search engine Ranking Report monitors your web site's placement within search engines compared to two competitors you selected for five phrases (keywords) chosen.
SEO Tune-up
Includes everything in SEO Tracking plus:
- Twice annual optimization of your website titles, meta, keywords
- Twice annual keyword density analysis and update
The SEO Tune-Up will give you a chance to further enhance your search engine visibility by modifying the relationship between body text content and your selected keywords, including keyword use in your URL, and creating H1 tags with your important keywords. Using Webmaster Tools we will create a site map, text-based links and proper meta-tagging, enabling your website to achieve higher search engine ranking.
SEO Site Management
Includes everything in SEO Tune-up plus:
- Ranking report on additional search engine, competitors, keywords
- Monthly optimization of your websites's titles, meta tags, copy
- XML Sitemaps submitted to search engines
SEO Site Management provides an enhanced monthly Ranking Report, which includes monitoring of your web site's placement on four search engines and comparing your business to five of your competitor's websites for 10 phrases/keywords. We can help you place important keywords for your business in the title tag of your website as well as in the body text so that you will have the greatest visibility by utilizing keyword density. By using Google Analytics and Insight, we can see just what the public is searching for and how they react to your web site and use this information to help attract the most business possible through the Internet.
SEO Brand Management
Includes everything in SEO Site Management, plus:
- Comprehensive Online Brand management:
- Trip Advisor Updates and Monitoring.
- Google Local Listing Updates.
- B&B listings & site directories recommendations.
- Web 2.0: Wiki, Blog and Social Networking Links
- Additional Ranking Report Enhancements
- Google Analytics for in-depth statistics and traffic analysis
It's not enough anymore just to have a great website. Your customers can form an opinion about you from blogs, social networking and directories before they ever visit your website. SEO BRAND MANAGEMENT is all about managing your brand visibility across the entire web, from business listings to niche directories to Trip Advisor and Blog comments. Let us manage your brand across the web, so that you can focus on what you do best - pampering the customers at your inn.
Pay-Per-Click
A finely tuned online text ad campaign, on Yahoo Pay Per Click, Google AdWords, or both, can be your best secret weapon. We can set up your account for you, including real time monitoring, revenue tracking, regular reports, and more. Or we can monitor and tune your existing advertising campaign, to make sure your money is being wisely spent.
Monitoring includes:
- Payment method updates
- Setup and delivery of monthly email reports
- Weekly active monitoring of your campaigns
- Updates over time to your keywords and ads for increased effectiveness/efficiency
- Seasonal Budget Adjustments
One-Time Setup includes:
- Market and Competition Analysis
- Keyword Research
- Defining of your Business Goals
- Setup of Google Analytics to track results
- Conversion Tracking (dependent on your online calendar)
- Crafting of individual campaigns, text ads
- Creation of Google Map Advertisement
- To use SEO Promotions you must have your web site hosted through InsideOut Solutions. Promotion time cannot be converted to cover the costs of updates to your web site.
- Credit card payment required for ALL promotional packages/services.
- All promotion packages are for one year. Your second year of promotion will auto renew and then can be discontinued at any time.
