Marketing: Four Essential Marketing Pieces
Remember to refer to your marketing plan so you can prioritize according to your needs. Depending on your circumstances, you might want to invest in a low-cost e-newsletter first, a rack card second, etc.
A search engine friendly website
A pretty website isn't that hard to accomplish. But one that actually gets you more customers is invaluable. Invest in your website. Make sure it's built to be search engine-friendly and convenient for your customers. Informative, interactive maps and online booking are just a few of the services you can provide them. Learn more about creating a website that can pay for itself.
A rack card for display and inquiries
If there's one print piece you should invest in, it's your rack card. The rack card does double duty: It serves as a display piece at local visitor centers and you can also mail it out to prospects. Include helpful contact information and a map so visitors can keep it as a handy reference. Larger organizations may want to opt for a brochure to serve the same functions. Visit our portfolio to see the solutions we have provided for some of our customers.
A blog to keep your website rankings high
The number one reason to have a blog? To keep your information changing on your website. Fresh, relevant information is what the search engines look for when they rate your site. A blog also keeps your regular online visitors coming back to see what's new. It's a great way to develop a dedicated following.
A well-aimed e-newsletter...
... will target just the right customers. E-newsletters are an extremely economical way to reach just the right people on your marketing lists. They're already your customers and they want to know what's new (and what's in it for them.) There's no printing or mailing costs and it's easy to do. See the "E-newsletters" section of our Portfolio page for examples of successful e-newsletters.