Palo Alto Creek Farm
Palo Alto Creek Farm is outside of one of the biggest Bed and Breakfast towns in Texas: Fredericksburg. It is a popular destination location in the lone star state and therefore we wanted to make sure we were going to create a website that would put Palo Alto Creek at the top of the Fredericksburg B&Bs.
Old Website
Often our clients come to us with a website that is anywhere between five to 10 years old, often making it older than about 75% of what is currently on the web. The first step when we begin the creative process on a new website is try to catch the feel of the property and location. This helps us pull together a cohesive design structure that can be used throughout the site and print materials.
New Website
The first step in creating a new website here at InsideOut is creating cohesive branding throughout the site. This makes the site beautiful and clear. It also sets the business up to be recognizable throughout the web. Once Beth has created a design that pleases the client, the rest of the web team goes to work, making sure the web site is full of great copy that is also search engine optimized, coded correctly for current web standards and all meta and title tags have been filled in for SEO purposes.
Solutions
Palo Alto Creek is a truly amazing property, so it was a fun and enjoyable endeavor to convey the lovely nature of the property through photos and web. The homes are over 100 years old, many dating back to the first years of the farmstead in 1854. The property itself is full of living history and that is part of its draw. Beth and the rest of the web team did a wonderful job of sharing with the visitor the Òvisual timelineÓ nature of Palo Alto Creek and its unique homes.
Results
Along with a beautiful marketing tool, Palo Alto Creek has a powerful new way to market themselves in the Fredericksburg B&B industry. They now have a compelling device for communicating what the Farm has to offer and how much they have to offer to potential guests.
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