Updates for an Association
The Bed and Breakfast Association of Arkansas wanted an update from their behind the times website. They wanted the ability to edit content easily and independently. It was important to them to organize their various lodging establishments in an attractive and intuitive way. We did all this and more, adding a venue for the sale of B&Bs, as well as a feature where members would be email statistics for how often someone clicked to visit their own web site. We also added special features for Arkansas including target market research, up sale features and wedding specials.
Solutions
Like our name, we want to make sure that we find the right marketing solution for each of our clients. The Bed and Breakfast Association of Arkansas gave us the chance to highlight their blossoming wedding industry and how many of their members' properties are well-suited for a big-day event. We also added features that allowed for easy up sale and package deals to be visible and accessible to potential clients.
Results
Now each member has the chance to edit their own listing anytime, including photos, special events and seasonal attractions they my want to promote. We are currently working to get the website in the top ten search results for all member's cities and the phrase "bed and breakfast". Getting to this placement and maintaining it is a constant effort, so we will continue to develop our Search Engine Optimization.
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