Yes, it’s almost that time. So take care of it now and check that off your holiday to-do list. You can send your guests and friends a greeting card, but that $.44-cent postage can be a killer! What to do? Postcards are a great option; they still have that personal touch, plus the $.28-cent rate [...]

The Croff House is a Victorian home with a beautiful and comfortable updated decor. Owners Duncan Calhoun and Russell Gibson worked with InsideOut to create a great web site that captures the contemporary feel of the inn and showcases its luxurious amenities. With the web site completed, it was time to create a print piece [...]

Maine Stay Inn and Cottages recently had InsideOut design their rack card. They now have the complete set of essential online and print marketing pieces: a search engine-friendly website, a rack card & business card, a blog and an e-newsletter. All the pieces have consistent branding and they work together to target the full range [...]

A foundation helping children
The Boys & Girls Clubs Foundation of the Olympic Peninsula is a nonprofit organization which helps fund the good work of our local Boys & Girls Clubs. To this day, thousands of children in our community have benefited from the opportunities and inspiration provided by the Clubs. Foundation board members (and InsideOut [...]

Starting with the logo
Maine Stay Inn and Cottages (Kennebunkport, ME) offers modern comforts in their historic home and guest cottages. Innkeepers Judi and Walter Hauer knew their web site needed an update and chose InsideOut for the redesign. But they had no logo or established branding.

Catering to the Key West crowd
Key West is a favorite spring break destination and Garden House has just the right vibe for this fun-loving crowd. Garden House owners John and Connie Manasco worked with InsideOut to create a great website that’s fun and easy-to-use. Next, they needed print pieces for visitors to pick up and [...]

A recent article from Marketing Prof reminded me that all testimonials are not equal.
Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don’t work at all. Both are true, she argues, because customer praise can be a two-edged sword: If [...]

Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After [...]

Bridge closure inspires new directions in marketing…
The Hood Canal Bridge is the main eastern access for tourists visiting Washington state’s Olympic Peninsula. This spring, the bridge underwent a much needed retrofit, resulting in a five-week closure. The local tourism organization, Olympic Peninsula Tourism Commission (OPTC), took special measures to promote lodging and other tourism-related businesses [...]

Local tourism group takes action during bridge closure
Washington state’s Olympic Peninsula is a major tourist destination in the Pacific Northwest. Many visitors arrive from Seattle and other eastern locations via the Hood Canal bridge. This year, the bridge is undergoing a much needed retrofit to improve safety and reduce traffic congestion. The five- to six-week [...]