Trifold brochure for new Olympic Peninsula marketing strategy

Bridge closure inspires new directions in marketing…
The Hood Canal Bridge is the main eastern access for tourists visiting Washington state’s Olympic Peninsula. This spring, the bridge underwent a much needed retrofit, resulting in a five-week closure. The local tourism organization, Olympic Peninsula Tourism Commission (OPTC), took special measures to promote lodging and other tourism-related businesses while the bridge was closed.Â

Among these efforts was a brochure directed to southern markets in Olympia, WA and Portland, OR. OPTC called upon InsideOut to design the piece and implement the online elements of the promotion. With the success of this piece, OPTC may use it as a template for additional pieces targeting markets to the north and east.

Pictures tell the story
There are six distinctive communities on the Peninsula. No amount of text could represent their unique qualities as well as big glossy photographs. It was decided that photos would be the means to tell their story.

In addition to large photos representing all the communities, OPTC also wanted a large map, an events calendar and lists of web sites and visitor centers in a clean uncluttered layout. Budget and distribution via newspaper insert determined a trifold format of 25.5″ x 10.875″ folded down to 8.5″ x 10.875″. How was it all going to fit?

InsideOut decided to concentrate the text on the back panel, a logical and easily accessible place for reference information. (When you’re in a hurry, it’s easier to just flip a brochure over than to open it up.) The rest of the space was now open for large photos with minimal text.

OPTC also wanted to include an incentive that might change with each version of the brochure. The special offer was placed on the back panel and directs readers to the OPTC website where InsideOut created an easy-to-use form that visitors can use to enter the contest.

Result
160,000 brochures were printed and distributed via inserts into major southern newspapers such as the Oregonian and the Olympian. The response to the special offer has been good and OPTC is very happy with the speed and quality of the design.

Sweeping landscape and historic buildings are just part of what Minnesota has to offer. There is a thriving performance art culture, as well as many miles of trails and parks for hikers and outdoors man.

We look forward to encompassing all of these intriguing pastimes with the unique lodging facilities that dot the state. No matter where you are planning to go or what your interests are, there is a bed and breakfast nearby with an innkeeper waiting to share her favorite secret spot with you!

We look forward to the site going live in April.

Adobe Architecture and traditional clay pottery in New Mexico.

The New Mexico Bed and Breakfast Association has decided to join the many states on our roster of association website designs! We are honored to have New Mexico as clients and are looking forward to achieving our own little version of Manifest Destiny with all these great state associations!

New Mexico is a colorful and diverse region – a great place to explore and a great place for unique lodging.

We are honored to have been awarded their site design and look forward to having their new site live in February.

Explore the wonders of Virginia. This waterfall is in Shenandoah.

Extra! Extra! Read all about it! InsideOut is happy to be working with another state association!

That’s right devoted readers, we are pleased to announce that we have been awarded the design contract for the Bed and Breakfast Association of Virginia! It’s becoming a regular thing around here – listening to Jeff Logan espouse the virtues of our design and marketing team here at InsideOut to the head of the association. And then -Â ta da! A new sticker on our big national map in the place for lovers – Virginia!

We are looking forward to a completed site for Virginia in January.

Look forward to drastic upgrades in map quality, usability as well as intuitive design and ease of navigation.

“We wanted to choose someone to design our website who had a proven track record, but also who would be prepared to work closely with us to achieve the website we wanted. Inside Out Solutions were our choice, after many months of research, and we were delighted with their professionalism and dedication to the art. Beth Logan, our designer, was very patient with us during the design process and offered us many great suggestions to enhance our own ideas, creating a quite magnificent website which our peers have nothing but praise for. Last year, when we had our old website, our potential guests would call with a room enquiry and would say they would call back, but 90% did not. This year, the difference is staggering, and that is all down to our new website. We estimate that 90% do call back and make a reservation. We feel we have a website to be proud of; after all, it is our shop window, and we want people to come in and to buy……..now that happens most of the time. Thank you Inside Out Solutions!”

- Mike and Helen

The new web site

The old web site