InsideOut Solutions Blog » SEO http://www.insideout.com/blog Destination Marketing Solutions Fri, 03 Sep 2010 00:53:15 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 New Feature on Google Local Business Listings http://www.insideout.com/blog/2009/12/23/new-feature-on-google-local-business-listings/ http://www.insideout.com/blog/2009/12/23/new-feature-on-google-local-business-listings/#comments Wed, 23 Dec 2009 22:59:23 +0000 admin http://www.insideout.com/blog/?p=1278 Google is always updating the features they provide to their users. The newest feature we are seeing now under the Google Local Business Center is called “What people are saying about”. It seem that Google is reading reviews left about your property and parsing them into segments that a user can read.

Check out the video to learn more.

]]> http://www.insideout.com/blog/2009/12/23/new-feature-on-google-local-business-listings/feed/ 0 Google Local Business Center Help http://www.insideout.com/blog/2009/11/12/google-local-business-center-help/ http://www.insideout.com/blog/2009/11/12/google-local-business-center-help/#comments Thu, 12 Nov 2009 18:30:21 +0000 admin http://www.insideout.com/blog/?p=1172 Google Maps is a major component with every Google Search.  If you do a search for a business type along with a city, Google is most likely going to provide to you a list of results and their location on a map.  See the example below when a search is done for Eureka Springs Bed and Breakfast.

Google search results for Eureka Springs Bed and Breakfast

How does Google sort these results?  Having the highest amount of reviews is not the answer, as you can see in the graphic above that Crest Hotel is not ranked #1 even though they have 388 reviews.  Google looks at many factors for placement and we have developed a white paper on this subject. Claiming your business through the Google Local Business Center is where you need to get started, but first download our White Paper titled “How to get top placement on Google Maps”.

This white paper has ten pages of great information ranging from where Google gathers information about your business to how to optimize your business listings for top placement. Drop us an email if you have questions or comments.

Here is a great video from Google on how to update your listing.

]]> http://www.insideout.com/blog/2009/11/12/google-local-business-center-help/feed/ 0 Kennebunkport, Maine inn has all the essential marketing pieces http://www.insideout.com/blog/2009/09/08/kennebunkport-maine-inn-has-all-the-essential-marketing-pieces/ http://www.insideout.com/blog/2009/09/08/kennebunkport-maine-inn-has-all-the-essential-marketing-pieces/#comments Tue, 08 Sep 2009 17:13:49 +0000 iosjennifer http://www.insideout.com/blog/?p=1003 Some prospective guests prefer going online while others are looking for printed materials. Maine Stay has the complete set to suit both groups.

Some prospective guests prefer going online while others are looking for printed materials. Maine Stay has the complete set to suit both groups.

Maine Stay Inn and Cottages recently had InsideOut design their rack card. They now have the complete set of essential online and print marketing pieces: a search engine-friendly website, a rack card & business card, a blog and an e-newsletter. All the pieces have consistent branding and they work together to target the full range of prospective guests.

Click here to see the case study for Maine Stay’s marketing materials.

]]> http://www.insideout.com/blog/2009/09/08/kennebunkport-maine-inn-has-all-the-essential-marketing-pieces/feed/ 0 Northwest Inns: A New Directory Site http://www.insideout.com/blog/2009/01/26/northwest-inns-a-new-directory-site/ http://www.insideout.com/blog/2009/01/26/northwest-inns-a-new-directory-site/#comments Tue, 27 Jan 2009 00:00:16 +0000 katie http://www.insideout.com/blog/?p=431 Northwest Inns
About four months ago, the brilliant guys in our web department launched Northwest Inns, a guide to bed and breakfasts in Washington, Oregon, Montana and Idaho. The site was created as an experiment in SEO (Search Engine Optimization) as well as a place where we could list our current promotional clients to further their presence on the web through link-building.

Northwest Inns is now becoming an important page on the web. The massive amount of content we have included on the site about our inns and the Northwest area is starting to pay off! Northwest Inns now has a page rank of 4, making it an authority site!

This site is designed in PHP, (or Hypertext preprocesser, if you want to get confusing). It is a popular and growing development language, open source (which means it is free and available for modification by different web developers, like our Jack) and uses HTML embedded scripting language to create dynamic web pages. This is the content management language system we use to create our State Bed and Breakfast Association sites, such as the Accredited Inns and Bed and Breakfasts of Florida.

So, if you are looking for a Northwest Lodging, look no further! InsideOut has your online vacation research covered again!

]]> http://www.insideout.com/blog/2009/01/26/northwest-inns-a-new-directory-site/feed/ 0 Search Engine Marketing: Outpace the Competition in 2009 http://www.insideout.com/blog/2008/12/30/search-engine-marketing-outpace-the-competition-in-2009/ http://www.insideout.com/blog/2008/12/30/search-engine-marketing-outpace-the-competition-in-2009/#comments Wed, 31 Dec 2008 00:38:05 +0000 admin http://www.insideout.com/blog/?p=428 Outpace the competition with search engine marketing

Outpace the competition with search engine marketing

With the economy in flux, many in the travel industry are understandably wondering how to identify and reach customers who are still planning vacations and business trips. We know how to do that! For more than twelve years, InsideOut Solutions has been creating and marketing some of the most successful, highly-visible websites in the travel industry. Over time we have quietly increased the SEO promotional tools that we offer to bed and breakfasts and hospitality and travel organizations, based on newly available search engine optimization tools and techniques.

Now, for 2009, we are proud to introduce a whole new level of SEO (Search Engine Optimization) promotional packages to help your website perform better in the search engines, find new and more qualified visitors, and increase your online bookings. AdWords? Return on Investment tracking? Link Building? Blogging? Search Engine Optimization? We can do that, and more.

Marketing on the web gives you unique opportunities to track your return on investment, and to change your approach based on data gathered from real visitors to your site. Early in 2009 we will be rolling out new custom reporting tools that will give you real-time feedback on your website’s online visibility, and how our SEO promotion techniques have improved your site’s performance.

If your competition is tightening their belts and scaling back, now is the perfect time to increase your brand presence online through targeted web marketing. Click through to the Search Engine Marketing page to find out how we can help you identify and attract the many people who will pack a suitcase and hit the road in the new year. Or call us for details on how we have helped our customers build websites that attract and engage the right kind of web traffic — the kind that leads to reservations.

You know hospitality, we know web marketing. Let us help you make 2009 a year to celebrate.

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