The team behind the Driftless website and tourism is a collaboration of folks representing Kickapoo Valley, Crawford county and Vernon county; Pete Knapik from the Inn at Lonesome Hollow in Soldiers Grove, Marie Cimino from the Westby House Bed and Breakfast in Westby, Eric Frydenlund from the Crawford County Tourism Council, and David Boyer from the Kickapoo Valley Association. Pete and Marie had enjoyed their experiences with the Wisconsin bed and breakfast association site we designed, and asked if we couldn’t make something similar for their unique and beautiful area of the state.

The site contains an abundance of information about the area. Users can read about the unique geography and the history of Driftless Wisconsin.  Explore the farmlands and vineyards as well as quaint, friendly towns and Amish communities. There are numerous attractions and things to do in the area: find the best places to go fishing, hiking, or camping. See the historical sights and landmarks, take a tour of the Amish and farming communities, or check out the Suggested Itineraries to plan a day trip.

Browse the Business Directory to find various businesses, places to shop, find lodging, restaurants, and services offered. Take a look at the Events Calender to see what’s happening in Driftless during your stay, or to get an idea for the ideal time to visit. And be sure to revisit the blog to keep up with the latest news and information!

We welcome you to experience Driftless Wisconsin.

“Just want to reiterate how pleased I am with the look of my new site. I didn’t realize how cheezy and stodgy my old site was until seeing this one. The photos are just beautiful, and represent the inn and the scenic beauty of this area closely, which is important. I want to thank you and the Insideout staff for putting it together so beautifully and for all the nice little touches and good advice.

Thanks again and please give my regards to your terrific team.”
Susan, Bright Morning Inn

Here are some comparison numbers to review and we are looking at numbers from September compared to January.

Bounce rate 47% lower at 26%.
Pages views 87% higher at 6
Time on site up 56% at 3 and a half minutes

The biggest numbers is that traffice is up 147% and we are comparing January numbers over September numbers!

If you have though about redesignings your site maybe it is time to talk to us at 1-800-500-8401 ext:305

Old web site was skinny and six pages in size.

New webweb site is a beautiful design and totally managed with WordPress.

The New Antlers at Vail Website

It is a very large site, and is also built completely in WordPress. This allows the owners to change almost all aspects of the site with minimal assistance from us. If they want to add pages or change photos, the WordPress interface makes it quite easy.  With some training, they are underway!

Another great things about having a site in WordPress: backup copies of your pages are clearly saved, so you can always feel confident when changing pages that nothing has to be permanent if you don’t want it to be. It is easy to add items into the main navigation of the site, as well as create Menu labels for those items so that a long title can still fit into a narrow navigation structure.

We look forward to see great results from this new Vail lodging site. Maybe we can come for a vacation sometime as well!

New Site Design for the William Miller House

Beth Logan, our award winning lead designer, maintained the color scheme of their old site while modernizing the look and internal structure. Of course, all website designs at InsideOut are made with Cascading Style Sheets, and optimized for Search Engine Placement.

They have a different style of photo gallery, one that allows them to include descriptions of the photos. When a visitor clicks on the photo, it is pulled into a lightbox for better viewing. Try this feature on the breakfast page and click on the smaller inlay photos to view them larger.

The innkeepers of this Richmond lodging are active bloggers, and we made the RSS feed from their blog a prominent section of their footer.

The site is also loading very quickly as we work to improve some of our internal mechanics for even faster service of web sites. This means storing common Javascript and CSS files on a super fast server.

Mike has already told us the website has improved his business. How can we help you? Give us a call at 1-800-500-8401 or fill out our online contact form.

Homespun Country Inn is located is pastoral Nappanee Indiana. A diverse community that is known for automobile manufacturing (formerly Rvs, now flat-bed electric trucks) and, on the other end of the scale, a large Amish population, makes this area a draw for both tourism and business travel alike.

Nappanee has a modest population of just under 7000, so it was important the Homespun Country Inn was able to establish themselves not only as a bed and breakfast for leisure travel, but also as a lodging property that would appeal to travelers that would normally look for a hotel in Nappanee.

The Homespun Country Inn New Website

The former website was far from achieving this goal. Dated, and rather unappealing, they were suffering from a high bounce rate of about 37%, with users spending an average of less than 3 minutes on the site, looking at less than 3 pages. Rooms photos we tiny, and unclear. The web site made the inn seem small, stuffy and unattractive.

What a difference a few hi-resolution photos and a great destination marketing team can do! The site now reflects the charm and beauty of the inn. The Homespun Country Inn has seen it’s bounce rate drop 25%, visits have increased by 16%, pageviews are up 156% and time on site is up 28%, just in the few days since the new site has been live. Wow! This is why our clients love our site designs: they are beautiful, effective marketing tools that allow the user to have a positive experience and the innkeeper to watch their ranking and reservations increase.

Your Web Site is Your Number One Marketing Tool!

Your web site is your first impression, and according to recent web search surveys and a webinar from marketing guru Trent Blizzard, the higher and more often you are found on the Internet, the better the perception of your business (source). So don’t let your web site give the impression that your business is old, dated, somewhat broken, messy, cluttered, or, heaven forbid, ugly. A new site design is the first step in making sure you are ahead of the curve in todays’ travel and destination marketing environment. Don’t get left in the dust!