Starting with the logo
Maine Stay Inn and Cottages (Kennebunkport, ME) offers modern comforts in their historic home and guest cottages. Innkeepers Judi and Walter Hauer knew their web site needed an update and chose InsideOut for the redesign. But they had no logo or established branding.

Catering to the Key West crowd
Key West is a favorite spring break destination and Garden House has just the right vibe for this fun-loving crowd. Garden House owners John and Connie Manasco worked with InsideOut to create a great website that’s fun and easy-to-use. Next, they needed print pieces for visitors to pick up and [...]

A recent article from Marketing Prof reminded me that all testimonials are not equal.
Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don’t work at all. Both are true, she argues, because customer praise can be a two-edged sword: If [...]

Bridge closure inspires new directions in marketing…
The Hood Canal Bridge is the main eastern access for tourists visiting Washington state’s Olympic Peninsula. This spring, the bridge underwent a much needed retrofit, resulting in a five-week closure. The local tourism organization, Olympic Peninsula Tourism Commission (OPTC), took special measures to promote lodging and other tourism-related businesses [...]

Corey Edwards has recently joined InsideOut as a Website Technician. He will be working in our updates department and with member support for our B&B Association clients.
Corey has worked in computer aided graphic design since the mid 1990s. He has been involved in web design since 2001, creating sites for a variety of artists and [...]

Local tourism group takes action during bridge closure
Washington state’s Olympic Peninsula is a major tourist destination in the Pacific Northwest. Many visitors arrive from Seattle and other eastern locations via the Hood Canal bridge. This year, the bridge is undergoing a much needed retrofit to improve safety and reduce traffic congestion. The five- to six-week [...]

Insideout is growing! That’s right, in the last 60 days, two new young ladies have joined the Insideout team!
The first is Lisa Lidback, our new Web Technician. Lisa has always loved travel; her Dad being in the Coast Guard, she grew up moving from coast to coast. Her family settled in Port Angeles, where she [...]

Overview
Sequim, Washington (”Lavender capitol of North America”) is a tourist destination known for its farms, sunshine and proximity to other major Olympic Peninsula attractions. Sequim’s tourism marketing is coordinated by the Sequim Marketing Action Committee (SMAC) and funded by local lodging taxes. For over a decade, InsideOut has worked with the committee to develop marketing [...]

An Annual Planner Gets an Update
The Olympic Peninsula Tourism Commission (OPTC) promotes tourism throughout the communities of the north Olympic Peninsula, Washington. This year, they chose InsideOut to produce their annual travel planner. To save on time and design costs, OPTC decided to retain most of last year’s design elements (created by a different design [...]