Archive for the 'In the News' Category

Choosing a print format: rack card, bifold or trifold brochure

Wednesday, October 21st, 2009

Lookout Point Lakeside Inn was down to their last box of brochures. Co-owner Kristie Rosset decided this was the perfect time to update the design of the piece. InsideOut had recently established a new look for her postcards and business cards. Now we had the opportunity to brand the brochure.
Kristie was happy with the current [...]

Hudson, New York inn’s new rack card

Friday, September 25th, 2009

The Croff House is a Victorian home with a beautiful and comfortable updated decor. Owners Duncan Calhoun and Russell Gibson worked with InsideOut to create a great web site that captures the contemporary feel of the inn and showcases its luxurious amenities. With the web site completed, it was time to create a print piece [...]

Kennebunkport, Maine inn has all the essential marketing pieces

Tuesday, September 8th, 2009

Maine Stay Inn and Cottages recently had InsideOut design their rack card. They now have the complete set of essential online and print marketing pieces: a search engine-friendly website, a rack card & business card, a blog and an e-newsletter. All the pieces have consistent branding and they work together to target the full range [...]

InsideOut Donates Logo & Brochure Design for Worthy Cause

Thursday, August 27th, 2009

A foundation helping children
The Boys & Girls Clubs Foundation of the Olympic Peninsula is a nonprofit organization which helps fund the good work of our local Boys & Girls Clubs. To this day, thousands of children in our community have benefited from the opportunities and inspiration provided by the Clubs. Foundation board members (and InsideOut [...]

Durango, CO Innkeeper Updates Logo to Vector Format

Friday, August 14th, 2009

Susan Barrett’s new venture, O-Bar-O Cabins, needed a logo before work could begin on a new web site and other marketing materials. She like the rugged look of the logo used by the previous owner. Unfortunately, he’d lost track of the original designer. The only version left was the one on the web site.
Raster logo [...]

Consistent Branding for Maine Stay

Wednesday, July 1st, 2009

Starting with the logo
Maine Stay Inn and Cottages (Kennebunkport, ME) offers modern comforts in their historic home and guest cottages. Innkeepers Judi and Walter Hauer knew their web site needed an update and chose InsideOut for the redesign. But they had no logo or established branding.

Key West Florida inn’s new print designs match website

Tuesday, June 16th, 2009

Catering to the Key West crowd
Key West is a favorite spring break destination and Garden House has just the right vibe for this fun-loving crowd. Garden House owners John and Connie Manasco worked with InsideOut to create a great website that’s fun and easy-to-use. Next, they needed print pieces for visitors to pick up and [...]

Lookout Point Business Card Redesign

Tuesday, June 9th, 2009

Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After [...]

New print promotion for Olympic Peninsula Tourism

Thursday, June 4th, 2009

Bridge closure inspires new directions in marketing…
The Hood Canal Bridge is the main eastern access for tourists visiting Washington state’s Olympic Peninsula. This spring, the bridge underwent a much needed retrofit, resulting in a five-week closure. The local tourism organization, Olympic Peninsula Tourism Commission (OPTC), took special measures to promote lodging and other tourism-related businesses [...]

Print and online promotion of the Olympic Peninsula

Wednesday, May 13th, 2009

Local tourism group takes action during bridge closure
Washington state’s Olympic Peninsula is a major tourist destination in the Pacific Northwest. Many visitors arrive from Seattle and other eastern locations via the Hood Canal bridge. This year, the bridge is undergoing a much needed retrofit to improve safety and reduce traffic congestion. The five- to six-week [...]