Maine Stay Inn and Cottages recently had InsideOut design their rack card. They now have the complete set of essential online and print marketing pieces: a search engine-friendly website, a rack card & business card, a blog and an e-newsletter. All the pieces have consistent branding and they work together to target the full range [...]

InsideOut launched three new web site designs last week, and we are already seeing huge improvements. The Voss Inn, Bozeman MT The Voss Inn, a Montana Bed and Breakfast in Bozeman, had a site that was begging for a face lift. They had been a promotion client of ours for over a year, and we [...]

We launched the new site for the Croff House last week. The Croff House is a Hudson New York Bed and Breakfast. They had one of our favorite photographers come to shoot their classy and modern inn. Christian Giannelli did a wonderful job of catching the interesting architectural aspects of the guestrooms for the web [...]

Starting with the logo Maine Stay Inn and Cottages (Kennebunkport, ME) offers modern comforts in their historic home and guest cottages. Innkeepers Judi and Walter Hauer knew their web site needed an update and chose InsideOut for the redesign. But they had no logo or established branding.

We launched two new sites last week that are as different as they could be. Whale Bay Charters has a new WordPress site for their Alaskan Boat Charters, and the Blair House Inn, an extensive B&B in Texas Hill Country, also has a large new HTML-based site. The Blair House Inn is a unique property, [...]

In sticking with our plan for the week, we launched our forth new website this week. Hamilton House Estate is an elegant property in Hot Springs Arkansas, specializing in luxury lodging and stunning Hot Springs weddings. On a peninsula in Lake Hamilton, the Estate as a breathtaking view of the Lake and surrounding area. We [...]

Hacienda Vargas is a very special property. A beautiful adobe structure built in traditional Spanish style with a large courtyard, innkeepers Cynthia and Richard have done a wonderful job maintaining the estate. Located in a tiny town called Algodones, the inn is smack dab in between Santa Fe and Albuquerque, along the historic El Camino [...]

A recent article from Marketing Prof reminded me that all testimonials are not equal. Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don’t work at all. Both are true, she argues, because customer praise can be a two-edged sword: [...]

InsideOut Solutions is busier than a short order cook on Sunday morning. We are going to be launching one new site every day this week! The first is an old and much beloved client, Arsenic and Old Lace, an Arkansas Bed and Breakfast in Eureka Springs. Doug was ready for a refresh of his site; [...]

Beth Logan, InsideOut’s lead web designer, has done it again. Her newest creation, The Shellmont Inn in Atlanta, is winning kudos all around. The innkeepers say they “are thrilled with the new web site and the guests’ response to it. Everyone loves the photo rotation and the ease of selecting their room of choice. The [...]