Eight Innkeepers Team Up to Share Their Local Cuisine
A bookmark is just the start for marketing the Bed and Breakfast Foodies.
“8 Broads in the Kitchen” is a group of eight innkeepers from all across the United States. Their web site offers great recipes as well as insights and experiences from each innkeeper’s local food culture.
The group asked InsideOut’s print department to develop a bookmark to match their web site. InsideOut designed the 2 in. x 8 in. bookmark using the established logo, stripes and colors. The front prominently features the web site address. On the back, there’s a picture of each innkeeper with her contact information.
10,000 bookmarks were printed and have arrived in plenty of time for their joint photo shoot this September. The bookmarks can be tucked into cookbooks, displayed on their own, or attached to any other related marketing materials.
