Catering to the Key West crowd
Key West is a favorite spring break destination and Garden House has just the right vibe for this fun-loving crowd. Garden House owners John and Connie Manasco worked with InsideOut to create a great website that’s fun and easy-to-use. Next, they needed print pieces for visitors to pick up and [...]

We launched two new sites last week that are as different as they could be. Whale Bay Charters has a new Wordpress site for their Alaskan Boat Charters, and the Blair House Inn, an extensive B&B in Texas Hill Country, also has a large new HTML-based site.
The Blair House Inn is a unique property, and [...]

It has been a fun and busy week here at InsideOut Solutions as we wrap up our week of five launches in five days.
Homespun Country Inn is located is pastoral Nappanee Indiana. A diverse community that is known for automobile manufacturing (formerly Rvs, now flat-bed electric trucks) and, on the other end of the scale, [...]

In sticking with our plan for the week, we launched our forth new website this week. Hamilton House Estate is an elegant property in Hot Springs Arkansas, specializing in luxury lodging and stunning Hot Springs weddings.
On a peninsula in Lake Hamilton, the Estate as a breathtaking view of the Lake and surrounding area. We were [...]

Hacienda Vargas is a very special property. A beautiful adobe structure built in traditional Spanish style with a large courtyard, innkeepers Cynthia and Richard have done a wonderful job maintaining the estate. Located in a tiny town called Algodones, the inn is smack dab in between Santa Fe and Albuquerque, along the historic El Camino [...]

A recent article from Marketing Prof reminded me that all testimonials are not equal.
Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don’t work at all. Both are true, she argues, because customer praise can be a two-edged sword: If [...]

Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After [...]

The Rosevine Bed and Breakfast & Guest House web site has been a work in progress for many months now.
Our lead designer Beth Logan worked with Innkeepers Rebecca and Burt Powell to maintain some of the stylistic attributes of the original site while creating something completely new. As we remind innkeepers over and over again, [...]

InsideOut Solutions is busier than a short order cook on Sunday morning.
We are going to be launching one new site every day this week!
The first is an old and much beloved client, Arsenic and Old Lace, an Arkansas Bed and Breakfast in Eureka Springs.
Doug was ready for a refresh of his site; he has beautiful [...]

Bridge closure inspires new directions in marketing…
The Hood Canal Bridge is the main eastern access for tourists visiting Washington state’s Olympic Peninsula. This spring, the bridge underwent a much needed retrofit, resulting in a five-week closure. The local tourism organization, Olympic Peninsula Tourism Commission (OPTC), took special measures to promote lodging and other tourism-related businesses [...]