InsideOut is proud to showcase one of our latest website designs: Mount Merino Manor. This sophisticated Victorian bed and breakfast is located in the countryside just outside Hudson New York, surrounded by views of the Catskill Mountains and Hudson River.
Our design team worked closely with innkeeper Rita Birmingham to produce a website that works to capture and showcase the elegance, beauty, her bed and breakfast has to offer guests. Since the site’s redesign several weeks ago, there has been a significant increase in online reservations.
Features of the website include: beautiful photography provided by Jumping Rocks, a custom Google map of the innkeeper’s recommended attractions in the surrounding area, such as good restaurants, and nearby shopping, parks, etc. The website is built in WordPress, which allows the innkeepers full access to add photos, videos and edit the content throughout the entire website at a moment’s notice. Also included is a blog for the innkeepers to post recent news, inn specials and packages, and area events; all content that will serve to increase traffic to the website.
Congratulations to Rita and Patrick on the success of your new website, and for running such a beautiful Bed and Breakfast!
We are very excited about the release of WordPress 3.0. Hundreds of new features to make updating a website even easier then before. To see some of the best new features watch the great video below.
If you would like to have your blog updated to WordPress 3.0 or just have questions about blogging in general we would love to hear from you.
We are mighty proud to announce that Jeff Logan was the recipient of the “2009 Trudy O’Reilly Award” from the Texas Bed and Breakfast Association (TBBA). We were all excited and gathered around in the office to see what had arrived for us from TBBA. When we saw Jeff’s name on the plaque, we were happy for him! The TBBA means so much to Jeff and all of us.
The Trudy O’Reilly award is given to those who “contribute generously of time and spirit to the Texas Bed and Breakfast Association”. When we look back on all the work we have done for the TBBA, it is very flattering that they have acknowledged us in this way. Some of our major goals for them has been member education and enhanced search engine placement for TexasBB.org. Through webinars, presentations and one on one conversations, we have shared the power and importance of blogging to members. We have also seen great enhancements the association site’s search engine placement.
Jeff is happy about the award. He is squinting from all the sunshine in "Sunny Sequim" WA
With our efforts, we have seen great growth for the site. Visits are up by almost 40%, time on site is up from just over 5 minutes to 6.5 minutes. The bounce rate is down a HUGE 20% and traffic from search engines is up 20%.
Overall, we are so glad that the TBBA has appreciated and learned from the marketing education and advice we have provided. We enjoyed attending both recent Texas B&B events, the combined meeting with PAII this March in Austin, as well as the meeting in Granbury in 2009. InsideOut was fortunate enough to be speakers at both of these events.
We want to share the new website for Driftless Wisconsin tourism and travel information. This area, covering several counties in southwest Wisconsin, is named for it’s terrain left untouched by continental glaciers. The term “drift” refers to the rock, clay, and silt material that left behind by continental glaciers. Driftless is known for it’s peculiar landscapes, including deep river valleys, caves and cave systems, underground streams, and cold springs. Cold streams with cold springs as it sources are noted as superb trout habitat. Read the rest of this entry »
InsideOut Solutions is now providing online marketing services for Kenmore Air. We are thrilled to be working with Washington State’s “third largest airline” to promote travel to and from all of Western Washington’s diverse locations.
All of the islands, peninsulas and waterways make Western Washington a beautiful place to live. They can also make transportation complicated. Washingtonians are lucky to have the country’s largest ferry system. But getting from place to place on the ferry system can take a good chunk of your day.
Luckily Kenmore Air provides scheduled and chartered airline service to dozens of island and peninsula locations. Planes are faster than boats. What’s even faster than a plane? A plane that can land on water. Read the rest of this entry »
As an Innkeeper and business owner, you are undoubtedly familiar with the fact that Google allows you to claim your local business listing, and to customize the information people see when they conduct a search for lodging in your area. Through the Local Business Center, claiming your “Google Place” page allows you to add photos, video, hours of operation, highlight some of the special features of your Inn, and add custom description. In addition, you can create coupons, perhaps offering a bottle of wine with a two night stay in June, or theater tickets to the local production with a three night booking. Read the rest of this entry »
Captain’s Walk Winery in Green Bay, Wisconsin wanted a wine label for a rosé to be heavily promoted during the annual Tall Ships Festival. The wine, called ’7 Seas’, needed a look that was eye-catching but in a muted palette that would work with established branding and the wine’s color. The final design is the result of a fruitful collaboration with the InsideOut design staff, the winery’s team and the printer, WS Packaging.
Click here to see a closeup of the finished front and back label.
Our newest association site design is for the Alberta Bed and Breakfast Association. Their site contains some of the great tools and features that our Association system has become known for including our Google maps, editable specials and revenue options for the association.
They have a beautiful new site design that is not only lovely, but highly functional. It contains a great foundation for Search Engine Optimization, with each page containing unique titles, canonical URLs, fully built using CSS styling. Read the rest of this entry »
The Oregon Bed and Breakfast Guild (OBBG) has become the first mobile specific site of any B&B association site in North America. This is a great accomplishment for OBBG as they are always striving to stay ahead of the curve with what they are providing their members and the public on their associations website. Read the rest of this entry »
So you have been blogging, have you? Great! Blogging any where, about whatever suits you, is the first step. But now that you have the hang of it, it is time to venture down the block all on your own – the training wheels need to come off! Read the rest of this entry »
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