About Us—InsideOut Staff
Click on a photo for the inside(out) scoop.
Who we are, why we're here.
Two McCauleys and two Logans form the core of InsideOut Solutions. Their vision and persistence have made us what we are today—an industry-leading provider of web development, search engine and email marketing, and print services for the travel industry. Around that core of four, we have assembled a motley quirky diverse and talented team with a relentless focus on understanding and enabling our clients.
Individually and collectively, we have chosen to be here, in Sequim, because we love this place. It resonates for us. And while the place you have found may be quite different from ours, if you feel like it's the most beautiful place on earth, then we know where you're coming from... figuratively and literally.
Jeff Logan
1-800-500-8401 ext 305
Jeff Logan has developed successful websites for the travel industry since 1994. He specializes in sites for individual innkeepers, lodging associations and tourist destinations. Through Jeff's leadership, InsideOut has developed industry-specific web products, including interactive maps, online gift certificates, easy-to-use booking systems and promotional packages that keep his clients at the top of the search engines.
Most importantly, Jeff cares about developing lasting customer relationships. He's traveled across the country to meet clients in person, visit their inns and get a feel for what makes their regions special. Jeff is also a sought-after speaker. Over the years, he's spoken to more than 10,000 innkeepers, helping them better understand the opportunities offered by the Internet.
An award-winning web developer, Jeff has been recognized a number of times for his work in the hospitality and tourism industries. Most recently, he and his team won the Designer's Challenge, sponsored by the Professional Association of Innkeepers International. His awards also include Washington Festival & Events Association's 2002 Gold Summit Award for Best Idea to Promote Tourism in Washington State.
When he isn't working and researching new ideas, Jeff loves spending time with his wife, Beth, and their sons, Ben and Charlie. Jeff also enjoys kayaking, hiking and collecting music. An avid photographer, Jeff's images can often be found on sites promoting his home region, the Olympic Peninsula.
Beth Logan
1-800-500-8401 ext 303
Beth Logan is InsideOut's lead web designer. Her beautiful websites capture the essence of her clients' properties—a skill which has been recognized by awards such as PAII's Designer's Challenge. Since the B&B industry is based on providing unique experiences, she realizes the importance of conveying that individuality in her award-winning designs.
But there's more to her work than creating a pretty face. She also works with the web team to make sites search engine friendly and easy-to-use. "I love to design dynamic and functional sites that help draw people to a client's website," she says. "It's always rewarding to learn that one of my designs has led to increased bookings." Beth is dedicated to creating long-lasting relationships with her clients. They love working with her and appreciate her responsiveness to questions, as well as her attention to detail and honest feedback.
Originally, Beth had planned to become an elementary school teacher, that changed when she met Jeff and he introduced her to the web. As an artist she loved the outlet to use her skills in a way that helped sell the experience of individual inns.
Since then the business, as well as their boys, Ben and Charlie, have grown. The family enjoys traveling to new places, as well as taking care of their own little piece of heaven. After work, and the lap top is put away, you'll find Beth outside with the boys, tending to their gardens and chickens. If she's not there, she's at her piano, where she finds solitude playing her favorite music.
Jim McCauley
1-800-500-8401 ext 304
Jim has had printing ink in his blood since the age of 16. He learned to operate small offset presses while still in high school and was able to use the same skills in the Air Force. After the service, he received a vocational degree in printing from St. Paul Technical Vocational Institute, winning a silver medal in Offset Printing at the National VICA competition in 1973. Jim decided to continue his education in printing and went on to studies at Rochester Institute of Technology in New York. He received a BS degree in Printing Technology in 1977.
His private industry career began in the ink industry with positions in ink formulating and customer service. He worked for 7 years in all aspects of printing and printing ink. This included offset printing, flexo printing, gravure printing and large web offset printing. After a short flirtation with owning a restaurant, Jim went back to what he loved-the graphic arts industry. He became a graphic designer and art department supervisor for two medium-sized printers. Since 1995, Jim has been senior print graphic design partner of InsideOut Solutions, a destination marketing, design and web development company in Sequim, Washington.
Pat McCauley
1-800-500-8401 ext 302
Patricia has been involved in hospitality marketing for over 25 years.
She owned, Casoni's Restaurant, a nationally recognized, award-winning restaurant for 11 years and during that time she worked tirelessly for regional and state tourism destination marketing organizations. She was twice president of both the Olympic Peninsula Tourism Council in Washington State and the North Olympic Peninsula Visitors and Convention Bureau.
After selling the restaurant she turned her small business marketing experience and passion for tourism into the company now called InsideOut Solutions. InsideOut Solutions is a destination marketing company with clients throughout the US, Canada and Mexico. Her goal is to create marketing solutions that work for all types of destinations from small towns to your Inn.
One of her proudest accomplishments is as founding director of the Sequim Lavender Festival. In just six years and without spending one cent on print advertising she grew the festival from 800 people to 35,000 attendees.
Her passion for tourism promotion has not gone unrecognized. In 2004, the state of Washington awarded Patricia the "Marlene Jones, Lifetime Achievement Award" and she served on the Washington State Governor's Tourism Roundtable and the Tourism Advisory Council.
Beth Klaus
1-800-500-8401 ext 301
Office Manager Beth Klaus studied accounting in college. This served her well when she and her husband, Jeff, purchased a family restaurant. The business also gave Beth excellent experience in management and in developing close customer relationships. After selling the restaurant, she has worked as a bookkeeper/office manager handling numerous responsibilities for companies large and small.
From Illinois, Beth moved to Washington State's Olympic Peninsula with Jeff and their youngest son (their eldest remained for college). Since relocating, they have been building their dream home themselves, board by board. While this leaves little free time, the help of family and friends has made the process an enjoyable one.
Whenever she can, Beth loves collecting yellow graniteware and being artistic. She enjoys needlework-especially quilting-and also works in pastels and oils.
Jennifer Lozada
1-800-500-8401 ext 306
Jennifer is an award-winning graphic designer and copywriter with over 12 years of experience. She earned her BA in fine arts with honors at Lawrence University. Her copyediting and design training was received on-the-job, in one of Chicago's first computer-based desktop publishing companies. She has worked for marketing communications firms in Chicago and Milwaukee, WI.
Since every client is different, Jennifer prefers to tailor her designs to serve each individual's needs. She realizes that creating a print design is often a new experience for clients, so she is especially concerned with educating and helping them get through the process with confidence. Throughout a project, Jennifer keeps in touch with clients so they always know what's going on with their designs. For her, great customer service is truly important. In her free time, Jennifer is a visual artist, creating large-scale drawings and paintings--both abstract and representational. She also enjoys martial arts, translating literary Tibetan and taking walks around the beautiful Olympic Peninsula.
Jack Waknitz
1-800-500-8401 ext 308
Jack Waknitz grew up on the North Olympic Peninsula of Washington State.
After graduating from Washington State University with a B.A. in Business Marketing, he worked for the University for several years providing technical knowledge of web design to faculty, staff, and students.
When his future wife finished school, they packed their bags and moved back to the Olympic Peninsula. Jack has been working at InsideOut Solutions since Mid 2006 and lives with his wife and child in Port Angeles, Washington. In his free time Jack enjoys playing soccer and lacrosse, as well as helping coach the local high school lacrosse team.
Steven Dunston
1-800-500-8401 ext 307
Steven is a web developer and published writer with extensive experience in marketing and multimedia. As InsideOut Solutions' SEO Manager, Steven's role includes Search Engine Marketing, development of dynamic CMS (content management) websites, and blog training.
If you watch reruns, sing karaoke, or ride in elevators, you have probably heard Steven's music. He hopes you liked it. In 15 years as a video editor, composer, and sound designer, Steven created a body of work for clients such as MTV, ClearChannel and Sony Records. Steven advises our clients on audio, video and interactive media.
When Steven can tear himself away from his laptop, he and his family enjoy reforesting and restoring stream habitat on their 11 acres in the woods.
Speaking Engagements
Bed, Blog Breakfast: Blogging as an Integral Part of Innkeeping.
- New England PAII Regional, Nashua New Hampshire, November 2009
- Michigan Lake to Lake Conference, Big Rapids, October, 2009
- Texas Bed and Breakfast Association Convention, Granbury, TX, August, 2009
- Tri State B&B Convention, French Lick, Indiana, January 2009
- Wisconsin Bed and Breakfast Convention, November 2008
Fifteen Minute Marketing Makeover: Refresh your Business Plan with Web Statistics.
- CABBI California Bed and Breakfast Association, Sonoma/Napa, February, 2010
- Wisconsin Bed and Breakfast Convention, November, 2009
- Texas Bed and Breakfast Association Convention, Granbury, TX, August, 2009
Marketing with Facebook and Social Media
- Louisiana/Mississippi B&B Convention, Natchez, MS, July, 2009
Kailey Lampert
1-800-500-8401 ext 312
Kailey was born in California's Bay Area and she lived there until 1999 when she moved up to Port Angeles, Washington with her family. Although the youngest of three by nearly 5 years, she feels more like a big sister than an aunt to her 5 year old nephew.
Kailey can't remember a time when her home was without a computer (and today it has six) so she quickly became fascinated with all they can do, and after a brief lesson on HTML in seventh grade, she came to have a deep interest in web-development. However, at the time, she didn't really get it, so after graduating from Port Angeles High School, she took two years of geek classes at the local community college and figured out everything she was doing wrong. Since then, she has taught herself even more and continues to expand on her understanding of web-building languages.
When she's not glued to her desk, she does enjoy traveling to wherever so that she can grow her playing card collection, which is currently somewhere around 230 complete decks.
As a side note, she's also hoping to update her photos on this page with some that are both recent and not taken by a cell phone!
Katie Pate
1-800-500-8401 ext 311
Katie is a published writer with a BA in Media Studies and English from Scripps College in Claremont, CA. After finishing school, Katie traveled to Belize, Central America to volunteer with the National AIDS Commission of Belize, where she helped the Commission to create a community resources guide, a national television ad and wrote for the Commission in local papers. She also managed a local band and became a dancehall queen during her stay in beautiful Belize.
When Katie returned to the United States, she came to live with her family in Washington State. In November 2007 she participated in a 9-week internship for the Sequim Gazette, which lead to a profitable free-lance position at the paper.
Now at Insideout Solutions since August 2008, Katie is a Certified Adwords Individual, SEO specialist, and blogger extraordinaire. She has enjoyed using her traditional writing background as well as exploring new ways to use words and language.
Speaking Engagements
Internet Marketing with Facebook
- Wisconsin Bed & Breakfast Association Conference, Wisconsin Dells, November 2009
- Texas Bed and Breakfast Association Convention, Granbury, August 2009
- Minnesota Bed and Breakfast Association Conference, Duluth, April 2009
Blogging 2.0: Finding Great Content
- Tri-State Innkeeping Conference, Louisville KY, January 2010
- New England PAII Regional, Nashua NH, November 2009
- Wisconsin Bed & Breakfast Association Conference, Wisconsin Dells, November 2009
Lisa Lidback
1-800-500-8401 ext 315
Lisa graduated in 2008 from Peninsula College with her associates degree in Multimedia Communications, and shortly thereafter got a job at InsideOut Solutions. Though she had taught herself html and was building webpages in middle school, being an artist at heart, her true interest is in photography and graphic design. Some of her favorite personal projects have been taking girlfriends to the park and taking photos around the swings, in the trees, sitting on fences, and spinning on the merry go round, and documenting her little brothers on their salamander hunts and epic trampoline battles.
Her dream job (besides her current one) would be to be a wedding photographer, or to travel as a photographer for National Geographic Magazine. Lisa keeps busy dancing, surfing, snowboarding, taking pictures and traveling in her spare time.
Shawn Kerr
1-800-500-8401 ext 313
Shawn began his career in educational software in 1987, starting as a graphic designer for an award winning pre-school alphabet game. In late-1993 through late 1994, he managed the creative services department for an acclaimed Ancient Hebrew courseware product; the first full-year post-secondary computer-managed-instruction course ever to be accredited by colleges, universities and seminaries around North America.
In the latter half of the 1990s, Shawn went to work in entertainment software, including Chess, Horror & Casino games and Mapping & Genealogy applications. Shawn's first experience with web design came in 1997, when he was the only one on his team to raise his hand as a volunteer to build a web site for the chess title. He's been involved with web design ever since.
By late 1999, Shawn wanted to settle down with Tanya, his fiancee, and found a position working for a small Port Angeles internet services company in mid-2000.ĘShawn and Tanya purchased the former home and some of the cattle farm acreage of Tanya's grandparents in Sequim and were married there in September of 2000.
When away from the glow of a computer monitor, Shawn & Tanya enjoy playing with their three dogs & two cats, tending their orchard & gardens, sharing in the never-ending maintenance of & improvements to their 80+ year old farmhouse, traveling and hiking. Shawn & Tanya were volunteer organizers on the "Fill That Truck" charity drive, which delivered several thousands of dollars worth of donated furniture and household items to people affected by the late-2007 Lewis County floods. On those rare moments alone, Shawn enjoys writing fiction, sketching, collecting music and reading everything from philosophy to comic books.
Laura Alisanne
1-800-500-8401 ext 314
Laura's favorite book growing up was "Harold and the Purple Crayon," a story about a boy who could draw his world, traveling far and wide, creating lush landscapes, battling dragons and getting himself in and out of sticky situations. Perhaps as a result of this book, Laura developed a passion for art at an early age, one that she has sustained throughout her life.
She has channeled her sense of design, keen eye for detail, and love of precision into graphic and web design, as well as sculpture, silversmithing, painting and writing. During her 20's she was fortunate enough to be able to live and work in some of the great European cities, and regions, including Paris, Berlin and Cork, as well as travel on her bike through Normandy, Brittany, Provence, Tuscany, and most of Ireland.
She has a passion for teaching, and has worked as an arts educator to a diverse population in Seattle through the public schools, and was founding director of a local arts program for people ages 2-85.
She holds degrees in Journalism and Printmaking from University of Oregon, Graphic and Web Media from Peninsula College, as well as Poetry Writing from University of Washington. She pursued her study in Fine Art at the Crawford School of Art in Cork, Ireland, and French Language Studies at the Sorbonne in Paris. Her art has been seen in Paris, Berlin, and at the Seattle Art Museum, and she is a published poet and photographer.
Her love of cultures, language (both foreign and domestic), graphic and web design, writing and communications make her a great fit in the SEO department at InsideOut Solutions.
Corey Edwards
1-800-500-8401 ext 316
Corey's abiding interest in creative expression has led him from designing things for his own entertainment to helping others with their designs.
Ever on the lookout for new ways to express himself, Corey dabbled in digital illustration and animation for the first time in 1989 and quickly became fascinated with the possibilities of the medium.
Moving to the Olympic Peninsula from Northern Colorado around the turn of the century, Corey delved more seriously into computer-aided possibilities, teaching himself web design and digital photography.
After a number of stints helping others with their designs and sites, Corey decided to turn pro and enrolled in Peninsula College with an eye on an AAS Degree in Multimedia Communications.
Towards the end of his degree, an internship at Northwest Magazine, a bi-monthly, 96+ page print publication, blossomed into the position of creative director until the publication's untimely demise in 2008. Shortly thereafter, Corey joined forces with InsideOut Solutions where he continues to grow his knowledge and experience.
Corey enjoys writing, reading, atypical musics - both collecting and creating - producing perplexing and humorous graphics on his computer, and, best of all, spending time with his daughter.
